On April 26-27, 2023, we are reopening the doors of NextM - the biggest marketing and tech event in the Nordics. And we are joined by 1,700+ attendants at Annexet in Stockholm.

The list of 10+ amazing keynote speakers and 60+ breakout speakers, performers and panellists is still growing. See a selection below and find the agenda here.


No matter where you look, we’re living in challenging times. At NextM, we’re offering two days of radical optimism to fight the gloom and doom with our theme: All Fun and Games.

A space to regroup and rethink, to look ahead with anticipation. An escape, if you will.

Join us, as we bring you the most innovative minds and tech!


We are insanely proud to present the keynotes, breakout speakers and panelists for NextM, a strong and diverse range of marketing geniuses, tech experts, skilled journalists and gaming gurus. The full list of 70+ speakers is here and the agenda is now live.

Below are our fab keynote speakers and a selection of other exciting NextM profiles.

Sara M Watson
Tech Critic, Keynote Speaker & Industry Analyst

Sara M. Watson is an independent technology critic and industry analyst. Her intersectional career covering data, privacy, and tech policy bridges industry, policy, and academia. Sara has covered emerging tech trends as a principal analyst at Forrester, Insider Intelligence, and the Gartner Research Board. 

Sara has been a fellow at the Berkman Klein Center for Internet and Society at Harvard University where her work on personal data and privacy raised awareness of data’s role in the digital economy. As a fellow at the Tow Center for Digital Journalism at Columbia University, her research on the media’s evolving coverage of technology advocated for more constructive technology criticism.Her writing appears in The Atlantic, Wired, The Washington Post, Slate, Motherboard, and other publications, and her work has been cited in the Financial Times and The New Yorker. She presents at technology conferences around the globe.

She holds an MSc in the Social Science of the Internet with distinction from the Oxford Internet Institute and graduated from Harvard College magna cum laude with a joint degree in English and American literature and film studies. She spent much of the last decade living in Singapore and China and is now based in New York City.

Emma Chiu
Global Director of Wunderman Thompson Intelligence

Emma Chiu is global director of Wunderman Thompson Intelligence, the agency’s in-house futures and innovation think-tank. She consults with clients to build long-term strategies based on qualitative and quantitative insight that incorporates cultural and behavioral change, sector innovation and zeitgeist shifts.Emma’s foresight and thought leadership has been picked up by global publications and has been featured in The Telegraph, New York Magazine and Vogue. She is a member of the WARC Awards and Creativepool 2020 judging panel. In addition, Emma regularly speaks at conferences including SXSW, Adobe Max and Pause Fest.

Ida Kymmer
Metaverse Expert & Director of Global Affairs at Journee

As the Director of Global Affairs at Journee, a leading software company connecting brands and their audiences in the metaverse, Ida Kymmer’s work is centered around the question “What’s next?”. She works with the bricks and mortar as well as the design aspects of the metaverse, giving her a deep, vertical, and horizontal understanding of the current developments. Ida is a frequent keynote speaker and moderator and has been invited to speak at the World Economic Forum, Deloitte Innovation Day, Split X Summit, Tech BBQ, yWhales podcast, TechBBQ and Future Blockchain Summit.

Her background is as impressive as it is eclectic. Ida has an MA in Peace and Conflict Studies, has worked for UNHCR, speaks five languages, and has co-created 3D interior screens for SLS Hotel & Casino Las Vegas. She is also a composer and a dedicated mover - practicing mixed martial arts and watersports, as well as teaching Budokon.

Oliver Lange
Head of H&Mbeyond

Oliver Lange is Head of H&Mbeyond, the missing link between H&M and visionary minds in Berlin. There, he drives innovation and technology with startups and explores areas such as the on-demand production of garments and the virtualizations of live. Previously, as the founder of H&M Innovation LAB in Germany, he gained experience of running local retail innovation projects transforming the industry with regards to sustainability & digitalization. Describing himself as a rebel innovator, Oliver wants to create the future through optimism, and he is passionate about creating solutions in fashion retail to make the industry more sustainable and fun.

Oliver also has a background as an H&M Area Retail Manager, covering Berlin and the Baltic coast, and from studies in communication and media sciences.

Philippa Dunjay
Head of Strategy at TikTok Creative Lab EU

Philippa leads the Strategy department of TikTok Creative Lab, to help brands and agencies make outstanding creative work on TikTok, and answer the 'how' of TikTok best practice.

Paul Nesbitt
Director of International Insights & Measurement at Twitch

Paul has a passion for enabling brands to deepen their engagement with current and future generations by putting consumer insight at the heart of their business and advertising strategies. As Director of International Insights and Measurement at Twitch, Paul demystifies the world of livestreaming, content and the unique Twitch audience to help brands deliver exciting, engaging campaigns. Prior to joining Twitch, he worked in a number of global research and insight roles specializing within the media and entertainment industry.

Fabien Le Roux
Brand Strategy Lead at TikTok France

Fabien leads TikTok strategy on the French market for the sales teams. He is also in charge of the luxury vertical for Europe.

Jacob Lovén
Asia Tech Expert & Entrepreneur

Co-Founder of "The Perspective" based in Shanghai. With extensive background in digital strategy for companies such as Klarna, MTGx and Schibsted. For the last decade, Jacob has been running the podcast "Den Digitala Draken", one of Sweden's most influential voices on tech phenomena in Asia with over a million streams.

Molly Hammar

Molly Hammar is making her way right to the top among the absolute elite of Scandinavian artists. She had her first no. 1 hit on the Swedish billboards in 2022.

Fritte Fritzson
Comedian & Podcaster

Fritte Fritzson is a Swedish comedian and podcaster. Trained as an architect, he

eventually made the leap into entertainment. He has written for radio and

television and started his own chain of stand-up clubs, "Oslipat" in

2006. In 2015, he and his wife created the popular science podcast "Allt du

velat veta" with almost 25 million downloads. Together with

Marie Agerhäll, Fritte just recently won the immensely popular Swedish TV quiz show "På spåret".

Catherine Morgan
Managing Director of Ocean Labs - Ocean Outdoor

Cat is Managing Director of Ocean Labs across the Ocean Group, a collective of creative, data and digital specialists who are transforming out of home from a static medium to a progressive, creative, digital, responsive channel.

Cat’s driven by the relationship between creativity and technology, a passion which determined her choice of degree in Industrial Design and Technology.

From there she worked in sales and marketing for a photography studio before embracing the creative and strategic aspects of her work at the full service agency LPM.

Cat entered the evolving digital out of home sector with Eye as an Account Manager, Client Manager and Business Leader. As the company expanded, Cat contributed to milestone projects including the launch of its first Global mobile platform Amplify and the digitalisation of Gatwick and Stansted Airports. She was also responsible for Tesco’s award-winning campaign at Gatwick, which created the world’s first virtual fridge for Tesco Mobile using interactive bar code technology.

As a mentor, Cat is a member of Bloom, mentoring and championing women in communications. She is also a member of Women for Women International, sponsoring a young woman in Afghanistan through her education and works closely with The Female Lead initiative to empower young women from all walks of life, by changing their perceptions of modern day role models.

Ocean Labs is an industry incubator which draws together the creativity, emerging technology and Digital Out Of Home (DOOH). Helping advertisers, agencies and brands understand and develop the right creative approach to leverage new and emerging technologies of DOOH. It has long championed start up tech businesses, by providing a platform to showcase new technology.

The Labs team is responsible for delivering some of the world’s most famous DOOH campaigns, including the hard hitting and multi award winning Women’s Aid, Look At Me.

Throughout her time leading the Ocean Labs team, they have won 4 Cannes Lions, including most recently a Silver Cannes Lion for Born Free #TankFree this.

Mary Keane-Dawson
Business Leader, Digital Transformation Strategist and Conscious Advertising Network Board Advisor

Mary is a digital maven, entrepreneur and business mentor. She has held C-suite roles at WPP, Steak, Reform, Collective London, was a main Board member of Ogilvy & Mather Advertising, is currently a Board Advisor for the Conscious Advertising Network, and is a renowned leader and advisor to companies in the technology sector. At 55 years old, Mary continues to be relevant, cutting edge and a true disruptor.

Over the last twelve months she has become a founding Board member of the Internet Commission, where she has helped develop both a Digital Accountability Framework and Dialogue of Digital Responsibility placing transparency reporting ( specifically relating to social Media Platforms) at the heart of a more informed debate about digital development. Inspired by the UN Agenda for Sustainable Development the Internet Commissions 2018 dialogue explored what values might inform a better direction for digital development and the direction of travel for future regulation.

Mary is Global Ambassador for British Interactive Media Association, Board member of TLA’s Women in Tech, is a Board advisor to the Internet Commission and a respected Chair and NED. In February 2018 Mary opened The London Stock Exchange, one of the first women to do so.

Frankie Ward
Professional Counter-Strike Host

Frankie Ward is an award-winning gaming and esports presenter, known for hosting international stages and desks across a variety of games including Counter-Strike: Global Offensive and League of Legends. Outside of esports, she is a regular face at E3 (now replaced in the calendar by the Summer Games Fest) as part of the PC Gaming Show and was the expert Commentator on the 2021 reboot of GamesMaster for UK TV station E4.

Outside of gaming events, Frankie has hosted her own podcast, My Life in Pixels, and Save Your Game: the Red Bull Gaming Podcast. She regularly streams gameplay on her Twitch channel.

Before becoming on-camera talent, Frankie worked for the BBC, Channel 4 and Sky.

Jonas Gundersen
COO of Ninjas in Pyjamas

Professional esports athlete turned pro poker player, recording artist and startup founder followed by 3x startup execs. Now building hyper-growth teams and strategies at the iconic esports organization Ninjas in Pyjamas.

Peter Ottsjö
Tech Journalist, Author & Longevity Expert

Peter Ottsjö is a journalist and a longevity expert with a passion for exploring how technology will shape the future and how it will affect us as individuals, as companies and as a society. He is the author of Evigt Ung - Min och Människans Dröm om Odödligheten, a much discussed book that explains how aging will soon be a thing of the past and how we can prepare for the ageless era. 

He is also a speaker who delivers engaging and informative presentations on the topic of radical longevity, challenging, inspiring and empowering his audience to think differently and creatively about their own health and longevity. Peter knows a great deal about that, having embarked on a personal experiment to optimize his health and lifespan, using the best available science and technology.

He has 30 years of experience as a journalist and as a reporter at Ny Teknik he covers the latest developments in technology, especially biotechnology, artificial intelligence, metaverse, telecom and exponential tech in general.

Georgi Stoimenov
Sen. Business Development & Gaming Manager at FIFA

Georgi is the Senior Business Development & Gaming Manager in the Commercial Division of FIFA. He is a user-centric, result-driven marketer with a passion for football, gaming, sports marketing and sponsorship. He was the FIFA lead with regards to the FIFA World set-up in Roblox in collaboration with metaverse agency The Gang.

In 2018, Georgi was selected Forbes' "30 under 30" in Bulgaria. He holds a postgraduate degree in International Marketing & Brand Management from Lund University and is certified with the European Sponsorship Association (ESA) diploma in 2019.

Samuel Arvidsson
Roblox Strategist & Chief Commercial Officer at The Gang

In his current role as Chief Commercial Officer at The Gang, Sam is helping some of the biggest brands like FIFA, Samsung, Gucci, Spotify and more around the world build their metaverse experiences and games on Roblox. His background is in the music industry, where he has held positions with Universal Music, Warner Music, Sony Music and several other labels. Prior to this, he worked in advertising and PR for OgilvyOne and Hill & Knowlton. Sam is also a co-professor at Stockholm School of Economics, Royal Institute and has taught at Berklee College of Music in Valencia. During weekends, he enjoys spaghetti with his daughter and wife in sunny Stockholm.

Katarina Gospic
MSc, MD & PhD

Katarina Gospic has an academic background as a physiologist, MD and PhD. One of Katarina's strengths is making difficult things easy to understand. At the age of twenty-seven, she was interviewed by The New York Times for her ground-breaking brain research. In 2013, she was one of the elected summer hosts (sommarpratare) on Swedish public radio and in 2015 she became one of the new faces who was awarded a spot at the "Stockholm Hall of Fame" at Arlanda Airport. She has received awards such as the Mensa Prize and has been named both Super Talent and Super Communicator. Katarina has been an entrepreneur for over ten years working with technology, such as VR and AI in areas such as health and prop-tech. She has written eight books, is a keynote speaker and a frequently invited brain expert in the media.

In 2023, she went through Envizi training as a IBM Partner Plus.

Katarina Gospic wants to implement knowledge about the brain and how we use advanced technology in a smart way in order to promote health, innovation and sustainable development.

Fredrik Paulún
Nutritionist, Author and Health Entrepreneur

Fredrik Paulún is one of Sweden's best-known nutritionists and health entrepreneurs. He is an international best-selling author in the field of health and nutrition, and develops healthy foods for Orkla Foods Sweden under the Paulúns brand for the Swedish and international markets. Fredrik is a business developer at Nutrilight, which develops and sells products in red light therapy.

Jewgeni Sadowski
Business Developer at Schibsted

Jewgeni Sadowski works as Business Developer Data at Schibsted and his responsibilities include developing Schibsted's solutions within CRM matching and contextual targeting as well as managing third-party co-operations to further Schibsted’s first-party data capabilities. Outside of work, he’s an avid traveler with Japan being his favorite destination.



See the full list of valued NextM partners here.

And be sure to leave the daily grind of your desk job to meet them, take part in the brilliant discussions and try the latest tech at NextM – All Fun and Games on April 26-27 at Annexet in Stockholm.